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Overview of Technology:
Lifestyle Insights is a new technology, designed and developed to provide a revolutionary new process for fitness and wellness enthusiasts and their trainers. Lifestyle Insights will help assess those personal behavioral tendencies and motivational characteristics that can make the difference in success or failure of a fitness or wellness program.

Since about 400 BC, human behavior has been the subject of study and efforts to explain why certain behavior occurs and how to change it or modify it. Even as long ago as Hippocrates, he had observed consistent behaviors among people and had related both behavior and appearance to four types of terrain and climate. In more modern times, Carl Jung also identified four "psychological types", which were further divided into two more divisions, introverted and extroverted. In the first half of the 1900's, Dr. William Marston finally began the development of a new DISC language to describe people's behavior. Such behaviors ranged along two axes, tending to be active or passive, depending on whether an individual viewed the environment as antagonistic or favorable. When the axes were viewed at right angles, four quadrants of behavior were formed:

Detailed Explaination of DISC Technology:
DISC is by far the most popular tool ever to measure and analyze human behavior. Since the early 1970s, it has been used to screen hire, manage, train, counsel, and coach more than 20 million individuals internationally. It has proven effective in a variety of industries, in businesses large and small, on a daily basis. And DISC continues to deliver results!

Target Training International's version of a four-factor behavior profile allows us to draw a highly specific and research-based portrait of your individual "style" incorporating all five behavior traits that the American Psychological Association agrees are the fundamental bedrock traits underlying human behavior and personality.

Sadly, we have to admit that there are some "imitators" in the marketplace who have given a bad name to "four-factor" behavior instruments by offering imitation products that have no scientific basis or credibility whatsoever. When we talk about TTI's profiling system, it is important to point out a few key concepts:

  1. Individualization of the data we have accumulated to help you analyze your style is the key difference between us and others. TTI has the largest database of human behavior research in the world. No other company even comes close.
While some "DISC" ­type products offer generic reports on only a few "general types" of people, our database allows us to pinpoint your "natural" style (how you were born) from 19,630 different types of people which we have condensed into 384 different types for graphing purposes. (It would be difficult, at best, to write about 19,630 types of people, so that's why we narrowed it down.)

Furthermore, our database allows us to draw information on 19,630 different scenarios in which you might have changed your natural style of behavior in order to get along better at work. We condensed this information as well into 384 scenarios for graphing purposes and then we used the combined information of the 768 resulting graphs to write a report explaining your predictable behavior patterns.

As behavioral scientists, we are not concerned first and foremost about selling products, we are first and foremost concerned that our products are accurate and that they reflect as much "truth" as possible about your personality. That is why the highly individualized nature of our scientifically reliable reports is so important for you to understand when comparing us with other things you might have heard about "DISC" tests.

2. Scientific Basis

The "Big Five Traits" accepted as fundamental by the American Psychological Association are:
    1. Openness to Experience (Dominance, Determination or "Drive.")
    2. Friendliness or Influencing Ability
    3. Steadiness (or Emotional Stability).
    4. Conscientiousness or Compliance to Rules.
    5. Extraversion Vs. Introversion
We give the letters D, I, S, and C to the first four traits. Since people who score high for D and I tend to be extraverts and people who score high for S and C tend to be introverts, the fifth factor cited by the APA is also factored into our reports. Our reports simply make these basic concepts in neuroscience and psychology easier to understand and apply to real life situations.

Note, when behavioral scientists are studying these traits the words are important. For example, there is a neurological basis to studying "steadiness" or emotional stability. Emotional stability is tied to a level of electrical arousal in the brain and later becomes manifested as a biological tendency---some are more "stable" (less anxious) and some are less stable (more high strung) along a continuum. We are studying biologically based traits here-not words we picked out of our hat. Not "supportiveness" but "stability." Not "contemplativeness" but compliance. We chose the traits that we decided to study for careful, scientific reasons, not because we thought the words sounded good. In our appendix is a letter from a professor of psychiatry and human behavior at the University of North Texas that validates our method. You can trust it to be reliable. We cannot say the same of our imitators. With that in mind let us proceed.


DISC is NOT a measurement of a person's INTELLEGENCE!

DISC is NOT is not indication of a person's VALUES!





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